atulc
Early on at my time at American Canning I was approached by the CEO with the following - "Hey we're going to build the smallest can plant in the world using some fancy tech from Japan that will produce aluminum cans of a quality far better than all the other cans in America." The rest is history, or rather, a series of plates and cuppers and a stamped and molded pre-coated aluminum sheet that makes a killer, almost indestructible can (as far as beverage cans go). Scroll to find out more.
Aluminum Toyo Ultimate Can
As the first company in North America to introduce this technology, it was our job to educate the market. Our initial campaign focus was to target customers in specific beverage categories already experiencing can failure (corrosion from within the can) — or those considering cans for the first time. Think wines, RTDs, and high–salt content beverages. My team created a high level “What is aTULC” explainer video and a series of print brochures for each category that we know had problems.
