American Canning

As the Creative Director, a designer and brand manager from 2021-2025, I hired and oversaw a nimble and talented team of designers, videographers and photographers, produced 360 campaigns, redesigned and launched marketing and ecommerce websites, directed product videos and photoshoots and designed and managed our national trade shows.

ROLE

Design, Creative Direction, Brand Management

YEAR

2021-2025

Machines Division

When American Canning started making canning machines, there were only a few companies to choose from but as the market grew, competitors began importing low quality products without ongoing support after a purchase. It became a cornerstone of the brand to not only show customers that the brand was made in the USA, but also that ongoing customer support was as important as the sale.

AT-6 Launch

For the launch of the companies newest filling machine, the AT-6, we couldn't show the product upfront — so we didn't. Instead, we built a teaser campaign around sensation: speed, precision, and capability communicated through print and social before the machine ever appeared. We closed it out with a testimonial from the head of packaging at BJ's Restaurant & Brewery.

made in u.s.a.

As a health and beauty company, Pura focuses on stretching the life back into your skin (pun intended). Offering a suite of aesthetic treatments like botox and PDO threads as well as a full range of skincare products allows them to tackle the concept of aging from both sides of the field.

Approach

These days a lot of companies promote their products being "Made in America" but few actually are. This creates a large gap in the quality in customer support after a purchase - something American Canning Machines was proud of. We wanted to showcase our ability to design, fabricate and ship our machines all out of Austin TX.

Services

– Creative Direction

original logo

updated logo

time is ticking

Working with a brand that is all about reshaping the effects of age and nature on the human body allows for some nuanced creative freedom. I expressed that in the form of an infinite looping Lottie animation for the sites page transitions.