american canning

As the Creative Director, a designer and brand manager from 2021-2025, I hired and oversaw a nimble and talented team of designers, videographers and photographers, produced 360 campaigns, redesigned and launched marketing and ecommerce websites, directed product videos and photoshoots and designed and managed our national trade shows.

Role
Design, Creative Direction, Brand Management
Year
2021–2025
Rows of the American Canning mark in navy circles on a pale blue background
Pages from the American Canning brand guidelines: the can tab mark, typography for display and headlines, logo lockup, product photography and logo colors
Three copies of the American Canning products overview catalog, spring 2024, stacked at an angle with teal covers
Open catalog spread with product photos and the heading Not all cans are created equal
Catalog spread for the CP-4 filler and seamer, with a photograph of a production line on the right page
Fourteen round beverage icons in different colors, each with a can, cup or glass inside
A man in a cap standing behind a counter with four cans, with a red can mark over the scene
A worker stacking cases of cans in a brewery, with a yellow beer mark over the photograph
Animated ad reading Printed cans for craft, now available, with a teal can
Animated white aluminum can on a pale background, switching between gloss and matte finishes
Hop Water can above the line Ready to talk about 2024? and a Speak with our team button
A laptop showing the American Canning blog, with a post headed What's more sustainable: glass, plastic or aluminum?
Blog header with a Checklist can above a top-down view of machinery on blue
Blog header reading Atmospheric versus Counterpressure over a pale purple machinery photograph
Two 3D renders of American Canning trade show booths on white, one with a curved overhead sign
Render of the booth in a convention hall, with a tall black column reading Your modern canning ecosystem
Photo of a white booth column with the American Canning logo and a screen, in a trade show hall
Photo of the booth from the aisle, with a display table and pale patterned columns
Finished booth with a round overhead sign reading Can manufacturing and packaging supplies
Year end sale banner with aluminum can lids and bodies on a navy background
Animated ad reading Secure can savings in 2025, with three purple and green cans
Two print ads, Build your own craft with ribbons around a can, and Your modern canning ecosystem on blue
Two print ads, Your modern canning ecosystem is expanding over a dark warehouse, and The power of a can with three beer cans
Two print ads, Printed cans for craft with a green can, and Your modern canning ecosystem with a filler line photograph
Machine giveaway graphic in script lettering over a row of colorful illustrated cans
Screen recording of the American Canning support page: a dunnage FAQ list above a Was this information helpful? card with No and Yes buttons
A circle of photographs of workers around the American Canning mark, on white

Machines Division

When American Canning started making canning machines, there were only a few companies to choose from but as the market grew, competitors began importing low quality products without ongoing support after a purchase. It became a cornerstone of the brand to not only show customers that the brand was made in the USA, but also that ongoing customer support was as important as the sale.

Render of a canning machine in pieces, floating apart on black
Animated render of a canning machine on a pale, textured background
Render of a rotary table and control cabinet on black
Two phones showing Instagram posts from canwithacm, one held in a hand and one with photos of workers floating beside it
Gate-fold brochure titled Modern machines for your canning ecosystem, open on a white table
Machine shop guidelines poster with nine safety rules, each with a small icon

AT-6 Launch

For the launch of the companies newest filling machine, the AT-6, we couldn't show the product upfront — so we didn't. Instead, we built a teaser campaign around sensation: speed, precision, and capability communicated through print and social before the machine ever appeared. We closed it out with a testimonial from the head of packaging at BJ's Restaurant & Brewery.

Silhouette of the AT-6 filler against beams of blue light
Three angled screens of the custom touch interface for the AT-6, with mode buttons and a cans-per-minute readout
A hand touching the AT-6 control screen on the machine, with red, yellow and green buttons beside it
Out-of-focus close-up of the AT-6 system status screen, showing laser distances and outputs
Coming soon print ad for the AT-6, a compact 50-plus CPM filler and seamer lit by blue beams
aTULC Project

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